
25+ Years of Experience, One Trusted Partner.
Vietnam is undergoing rapid economic transformation, creating immense opportunities for businesses. However, navigating its regulatory landscape, supply chain complexities, and operational challenges requires deep local expertise.
Safelane was founded to bridge this gap—empowering businesses with seamless logistics, mobility solutions, and strategic consulting to thrive in Vietnam. Over the years, we have successfully helped local and international companies streamline operations, expand their reach, and optimize costs.
We provide expert solutions in logistics, mobility, and business consulting to support companies operating in Vietnam. With a leadership team bringing over 25 years of experience, we specialize in logistics and supply chain management, car rental services, and business advisory.
We help businesses simplify complex operations, enhance efficiency, and navigate Vietnam’s evolving market. Whether you're expanding, optimizing operations, or addressing regulatory challenges, our tailored solutions ensure seamless and sustainable growth.
Our expertise spans contract logistics, warehouse management, fleet operations, and distribution services. Over the years, we have successfully supported industries such as automotive, furniture, apparel and textiles, electronics, and fast-moving consumer goods (FMCG), enabling businesses to scale with confidence.
Leadership Team
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Cuong Dang
Founder, Chairman
Cuong Dang is a seasoned entrepreneur with a track record of building and scaling businesses across logistics, mobility, and consulting. He played a key role in bringing (ran as Managing Director) Enterprise Rent-A-Car, National, and Alamo to Southeast Asia, secured media license and established Forbes Vietnam (ran as CEO), and advises Toyota Financial Services Vietnam on mobility initiatives. With extensive experience in business expansion, digital transformation, and market entry, Cuong continues to drive innovation and growth in Vietnam’s evolving business landscape.
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Phuong M. Dang
Managing Director
Bringing over 25 years of expertise in logistics, mobility, and business consulting, Phuong has helped global companies expand into Vietnam, specializing in supply chain solutions, car rental services, and business advisory. With a deep understanding of taxation, HR, and import/export operations, Phuong is committed to supporting businesses in navigating Vietnam’s dynamic market.

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